It's Not How Good You Are, It's How Good You Want To Be

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. After decades at the top of one of the world's most competitive industries, Paul Arden offers insight into such diverse subjects as the value od being fired and why it's often better to be wrong than to be right.